It’s no secret, dentistry has changed considerably over the years. The last few years of Covid have also sped up many digital habits and tools available for the public to choose to spend or not to spend their hard-earned dollars on dental services.

The market may feel like it is becoming crowded and it might feel like maintaining your client base is becoming increasingly difficult. the truth is, it can be, if you aren’t tending to your practice’s marketing activities. Overall, a practice should be allocating approximately 7-8% of its gross revenue towards marketing. And today, your digital marketing strategy is the most cost-effective and integral part of your day-to-day business to ensure the calendar’s booked, as well as to continue to build your practice’s worth.

I specialize in the design, planning and execution of dental-focused digital strategy for practices big and small. If you’re wondering how to how to get your business found on the Internet (traffic optimization) and the maximum number of people to contact you (conversion optimization), we should talk.

Digital Marketing as a discipline is vast and ever-changing. Leave it to me to stay on top of things, provide the heavy lifting on creating visually engaging, high-performing and CDSA (ADA) compliant content. I’ve even put together packages with easy to understand expectations.

Services to

Grow your practice

My approach to dental practice internet marketing is customized to your unique needs, incorporating on-brand and effective website design, reputation managementsocial media, and paid ads to increase brand awareness as well as your bottom line.

Digital Marketing Audit

Not sure where to start? I will compile a comprehensive report based on the analysis of the effectiveness of all areas your practice shows up on the internet. The absolute best place to start.

eNewsletters & Campaigns

Use your rich Customer Relationship Management (CRM) data to engage your patients through email to help reduce attrition, improve visit frequency and support your other digital channels.

Guided Digital Advertising

Ready to grow? Over a 3 month period, I will evaluate paid advertising opportunities that maximize business goals. Working closely with you and your team, I will train you on the digital marketing fundamentals so that you can better leverage your existing digital footprint.

Review Management

Do you know what your patients are saying about you online? Show your patients what great service means to you by managing your online reputation. I will build your practice a process to solicit reviews, reward long-time patients and manage your current location details and review ecosystem.

Social Media Builder

A dental-focused, relevant and effective social media content publication service. Infusing your practice’s Value Proposition with best-in-class social media production that adheres to the Alberta Dental Association Guide for Advertising and Promotional Activities.

Website

Your website still plays a vital role in your practice’s overall value and trust-builder. I’ll create a custom, user-friendly website designed with your clinic’s branding in mind. Increase visitors, more contacts (leads) and build thought leadership.