As a dentist, it’s important to have a strong marketing strategy in place to attract new patients and build your practice. With the rise of digital marketing, there are many tactics you can use to reach your target audience and promote your services. In this blog post, we’ll be discussing the top 3 most effective dental marketing tactics based on digital marketing best practices, using keywords such as “dentist, dentist near me, dentist in Edmonton, family dental”.
Go digital.
First and foremost, it’s important to have a strong online presence. With more and more people turning to the internet to find local businesses, it’s crucial for dentists to have a professional website that showcases their services and makes it easy for potential patients to find them. This is where search engine optimization (SEO) comes in. By optimizing your website for search engines, you can increase your visibility in local search results when people are searching for keywords such as “dentist near me” and “dentist in Edmonton”. This includes things like including relevant keywords in your website’s content and meta tags, as well as building backlinks from other reputable websites.
Social media ticks a lot of boxes.
Another effective tactic is to make use of social media platforms. Social media is a great way to connect with potential patients and build relationships with them. By regularly posting interesting and relevant content, you can position yourself as a trusted source of information and attract new patients. Platforms like Facebook, Instagram, and Twitter are great places to start. You can also use social media advertising to target specific demographics, such as families with young children, who may be looking for a “family dental” practice.
Online reviews are great engagement opportunities.
Finally, the use of online reviews can be a powerful marketing tool for dentists. Online reviews can help you establish credibility and build trust with potential patients. Encourage your current patients to leave reviews on popular review sites such as Google and Yelp. Respond to any negative reviews in a professional and constructive manner. This will not only boost your visibility but also provide valuable insights into how you can improve your services and offer better experiences for your patients.
Building your practice is a marathon, not a sprint.
It’s important to keep in mind that when it comes to using marketing to build your practice, consistency is key. It’s not enough to set up a website or social media accounts and expect results overnight. You need to consistently work on building your online presence and engaging with your audience.
It’s also important to keep in mind the code of ethics and advertising guidelines set out by the College of Dental Surgeons of Alberta (CDSAB). This includes ensuring that any claims made in your marketing materials are truthful, accurate, and not misleading. Additionally, any before and after photos used must be genuine and not retouched to exaggerate the results. The CDSAB also has guidelines around the use of testimonials, and it’s important to review these guidelines before using any patient quotes in your marketing materials.
The TL;DR (No, your practice won’t build itself, but I can help!)
In conclusion, a strong online presence, social media engagement, and online reviews are three of the most effective dental marketing tactics. By implementing these strategies, you can attract more patients and grow your practice. Remember that when it comes to marketing, consistency is key. Keep at it and you’ll see results! And always keep in mind the code of ethics and advertising guidelines set out by the CDSA to ensure your marketing efforts are ethical and compliant.
All of this sound like a great idea, but you don’t have the time? You honestly just need to drop me a note… watching your progress grow through executing on a simple digital marketing strategy can be very satisfying!
